Welcome to the WINK – The NUDGE Conference website. This website will keep you updated about the program of the international conference on nudges we will organize in Utrecht, the Netherlands on 23 and 24 June 2017.

The two day conference aims to showcase the latest insights in nudging theory, policy and practice by combining input from academia, professionals, and policy makers. We practice an interactive format with many opportunities for exchange of ideas in symposia, workshops and debate on important nudge-related themes from various disciplines such as psychology, policy science, ethics, behavioral economics and law.

The program hosts invited workshops on Nudging Ethics, Nudging in Policy Science, Nudge Design, Nudge and the Law (and many more), as well as several themed open symposia on nudging in public health, social behavior and safety, sustainable behavior, education, and financial decision making.

We are very much looking forward to meet you at the conference!

The organizing committee

Denise de Ridder (chair)

Emely de Vet, Floor Kroese, Thomas Schillemans, Mariette van Hoven & Marcel Verweij

Target Audience

The conference is aimed at any researcher, professional or policy maker with an interest in questions relating to how behavioral insights contribute to effective policy making. We strive to combine academic insights with practical relevance so as to promote the use of behavioral choice architecture in various important policy domains. We also aim to encourage debate about how policy making taking into account behavioral insights promotes better individual decision making and the welfare of society as a whole. Start-ups and small companies that work on translating theoretical nudge concepts into practical designs will be invited to present their work at the conference.

Keynote Lecture


Dan Ariely
Duke University, USA


Luc Bovens
London School of Economics and Political Science, UK


David Halpern
The Behavioral Insights Team, UK


05. universiteit utrecht

NSOB pms 2768 en 485
01. gemeente-utrecht

06. wageningen

07. wrr
03. rvm


The WINK conference is sponsored by the Royal Academy for Arts and Sciences and the Institutions for Open Societies.